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If you’re about making digital happen in wealth and asset managers – you’re in the right place.

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Digital WAM is all about events. Getting people together who do the same job in the same sorts of firms. We aim to have quarterly events, you choose the topic, we take care of the rest.

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News, views and resources from the interweb that should be of interest to digital marketing people in wealth and asset management. Not of interest? Get in touch and write a post yourself!

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You are in demand. Don’t settle! – Boagworld

24th August 2016

In today’s knowledge economy digital professionals are the most valuable commodity organisations have. Don’t stay somewhere that doesn’t appreciate that. We have all heard of the fight or flight response. That most basic of human reactions to a challenging situation. Should I fight or should I run away? But there is another reaction known as … Read more

AMPs to appear in all SERPS, not just news – Smart Insights Digital Marketing Advice

23rd August 2016

Google’s Accelerated Mobile Pages are set to appear in all mobile SERPs, rather than just the news carousel. Google’s AMPs are designed to make mobile browsing a more frictionless experience. Rather than taking sites designed for desktop and making them responsive to mobile, AMPs are mobile first and only. It will mean clean, non-cluttered pages … Read more

Why Financial Services Firms Should Use Explainer Videos

23rd August 2016

Marketing professionals in the financial services have a difficult time. Almost everyone needs financial services but not everyone understands them. This is particularly true if the offer is complicated, which it often is in the world of finance. more WHY FINANCIAL SERVICES FIRMS SHOULD USE EXPLAINER VIDEOS It is important you explain the benefits of … Read more

Digital Day – media consumption research | Ofcom

22nd August 2016

The Study In Q1 2016 we conducted an in-depth quantitative diary study into UK adults’ and children’s total media and communications activities to provide an overview of the role of media and communications in people’s lives. The research provides a snapshot of media and communications behaviour over a seven-day period, exploring when and how people … Read more

Brexit: Business as normal for asset managers, or are they missing an opportunity for audience engagement? > Living Group

22nd August 2016

Last week our team at Living and I took an in-depth look at what the Top 100 Global Law firms are saying in response to Brexit, what they are commenting on and how they are engaging with their audiences.  This week*, we decided to look at the Top 100 global asset management firms (as listed by I&PE) and see if they are doing … Read more

Fund Marketing Academy – the next generation of marketing leaders

19th August 2016

THE NEXT GENERATION OF MARKETING LEADERS 22nd September 2016 – 21st June 2017 London, United Kingdom A structured one-year marketing development programme for harnessing the City’s brightest and best talent. Welcome to the Fund Marketing Academy, the key network and structured learning platform investing in the brightest marketing talent in Financial Services. This training programme … Read more