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First Look at Einstein Marc Benioffs Big Bet on AI as the Future of Salesforce – MarTech Advisor – Medium

23rd September 2016

Salesforce unveiled the AI platform known as Salesforce Einstein, the result of CEO Marc Benioff’s massive bet on AI as the future of software technology. Einstein is the culmination of a process which began with buying business intelligence startup RelateIQ for $310 million in 2013. So far, the Einstein project has cost over $4 Billion, … Read more

Key considerations when developing an enterprise social media policy | CrowdControlHQ

22nd September 2016

The rapid evolution of social media over the last decade has caught many organisations off guard, with many adapting rapidly to ensure they are present in this ever-changing space. When social media first emerged organisations were using the channel primarily for sales promotion to push their products and services. Over the following few years, organisations … Read more

Schroders Global Investor Study 2016: Consumer Engagement – Fund Manager Thinking

21st September 2016

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How Barclays Cut Its Publishing Process From 6 Weeks to 3 Days – Contently

20th September 2016

Eighteen months ago, Barclays UK decided it was time for a change. In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. It was a torturously slow process, especially in a digital arena that values speed. Today, it has cut its creative process down to a … Read more

What skills do digital marketers possess in 2016? [#ChartoftheDay] – Smart Insights

16th September 2016

The current state of the digital marketing skills landscape. The results from our survey of over 700 marketing professionals are in! The responses have allowed us to develop a picture of the current state of digital marketing skills. They come from across the UK and US, but were predominantly from UK marketers, so help us … Read more

It’s time to get strategic about marketing technology – diginomica

14th September 2016

Anyone who tells you it’s easy to build your marketing technology stack uses a content management system and email and has a one person team. Even then, I’d bet it’s not that easy. There are many things you need to consider when putting your marketing technology stack together, and only some of them are technology … Read more