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7 Essential B2B marketing trends for 2017 – Smart Insights Digital Marketing Advice

23rd March 2017

Since we’re now well into 2017, it’s a natural time for all marketers to review the marketing tactics they’ve used this year and assess their approaches against other businesses in the sector. For marketers involved in the B2B sector, there are some particularly pressing issues which, if they can be addressed will help ‘feed the … Read more

Microsoft shares their marketing stack in the Stackies, and it’s awesome – Chief Marketing Technologist

23rd March 2017

I am enormously grateful to every company that participates in the annual Stackies Awards, sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. They visually explain the strategic thinking and organizing principles behind their … Read more

Digital Strategy for a B2B World – Bain & Company

22nd March 2017

The truth is B2B is different than business-to-consumer (B2C) when it comes to digital strategy, and it requires a different approach. There are many lessons to be learned from digital innovators like Amazon, and the opportunities are very real. But simple comparisons to what works for these digital standouts aren’t always useful in an industrial … Read more

De-mystifying Digital Transformation | POST*SHIFT

15th March 2017

Digital transformation is more than just a technology initiative. It means ensuring our organisations are ready for the challenges and opportunities of digitisation in terms of products and services, but also the organisation that produces them and the business models it operates. It impacts structures, culture, practices, and leadership, which means it is as much about people … Read more

7 things to do when stuck in a dead end digital team – Paul Boag

14th March 2017

Many in-house digital teams are under resourced and under appreciated. But moaning isn’t going to bring about change. Fortunately, there are positive steps you can take. Start a User Experience Revolution at your place of work Few of us get to work for a Silicon Valley startup or a digital giant like Facebook. Most of … Read more

What will be the impact of AI on marketing jobs? – Smart Insights

10th March 2017

How to keep your marketing job and stay competitive as traditional jobs disappear and Artificial Intelligence erodes demand for some marketing skills but increases the demand for others. When robots named Pepper are taking orders at Pizza Hut, it’s safe to say that we’re entering the era of automation. Traditional jobs are being automated out of existence … Read more