Pick any organisation in the FTSE500 and they will probably have a digital transformation initiative of some kind. Indeed, according to IDC, budgets allocated to be spent on digital transformation globally are forecast to reach an estimated $1.2 trillion – an upward trajectory that shows no signs of slowing. But when you dig into what those budgets are actually spent on, it is solely on technology in some form.
This baffles me because we know that the biggest barriers to leveraging the agile, connected ways of working are not lack of tech spend, but behavioural. Legacy structures and processes, entrenched for decades from pre-digital era thinking, actively make it harder to enable the responsive practices that would allow an organisation to become adaptive.
Having new apps and mobile-optimised websites mean little, if your processes are still siloed with clunky hand-offs between departments. All the enterprise collaboration tools and digital workplace deployments in the world will have little effect, if people are still working out of their inbox between meetings, while big data architecture deployments alone will not save you from layers of hierarchy that block your people from acting on any insights derived. Put bluntly, all you will get from focussing on tech alone, is lipstick on a pig.
Read full article
Source: Digital Transformation: Why Tech Alone Won’t Cut It | POST*SHIFT
The next Mezzo Labs event will be on GDPR, the new EU data protection regulation… from a digital marketer’s point of view.
It sounds like an IT or legal issue, but if you are a digital marketer or in web analytics, you need to know about this. To give you some idea, rather than face crippling fines, some of America’s biggest martech companies have threatened to pull out of Europe altogether!
In two hours, we’ll give you what you need to know – what marketing you’ll have to stop, what you’ll need to change, and what do you need to do to be ready – plus a Q&A session with an expert panel to answer your questions.
You can attend either the evening briefing or the breakfast briefing – the content and speakers are the same for both.
Tickets & details
Source: GDPR for Digital Marketers: our next Mezzo Labs event | Adrian Kingwell | Pulse | LinkedIn
Key Insights and implications for marketers from Mary Meeker’s latest annual report for KPCB
Have you seen Mary Meeker’s latest report of Internet trends? There’s a fair chance you have. The Slideshare featured at the end of this post has been viewed by over one million since it was released on the 31st May. It’s testament to the quality of insight in the report, with a reputation built up over 10 years. What we can add, other than alerting you to it, is a summary of implications for marketers since many of the charts in the 355(!) slide report are similar to previous years and not directly relevant to digital marketing.
Read full post
Source: 12 Global Internet Trends to inform your 2017 strategy – Smart Insights Digital Marketing Advice
The world of work is changing. Automation threatens jobs while digital transformation creates new ones. Newly-invented roles and responsibilities demand a radically redesigned skillset, but few know what such a set should look like.
In our new report – Freeformers: Mapping the digital future – we delve deep into the challenges faced by businesses as they navigate through the fast-changing digital economy.
Source: Future Of Work Report – Freeformers
The marketing technology landscape is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions fall under that umbrella, and they don’t always fit into nice, neat categories.
This contributes to the confusion that many marketers feel around martech. It’s generally not clear what the taxonomy of the solution space is, which makes it difficult to break it down into smaller, more manageable chunks of capabilities. It’s fascinating to see how the marketers who submitted their marketing stacks to The Stackies have thought about this…
…Have wrestled with this challenge for 7 years, I’ve sketched dozens ideas in a notebook. Almost all of them have been crap. But there’s one that I’ve been chewing on for the past year that seems promising, so I thought I’d finally share a draft of it — The 6 C’s Model for Organizing Marketing Technology:
- Customers — all the data about customers/prosects in our universe
- Content — all the content we produce and distribute in all channels
- Community — interactions with customers as a group, e.g., social media
- Commerce — capabilities to directly sell our products and services
- CORE — our product/service and campaigns/data that cross all of marketing
- Collaboration — the tools we use for collaborating inside marketing
Read full post
Source: A proposed model for organizing the chaos of marketing technology – Chief Marketing Technologist
The world of Asset Management is on the cusp of change. A growing interest from new digitally savvy investors, along with an increasingly sophisticated clientele is changing relationship management and challenging every asset management firm’s entrenched ways of working. Today’s connected customer expects a high standard of service – that’s more personal, more immediate and multi-channel…
Join ORM for their ‘Differentiating Through Digital’ event where they will explore:
- How you can deliver a truly personalised, compelling customer experience
- Set out the automation technology and techniques that can help you to turn prospects into loyal clients
- Uncover the cultural and operational hurdles you’ll face in implementing an omni-channel marketing strategy
Wed 7 June 2017
15:00 – 19:30 BST
Tom Davenport, Data Scientist at Mezzo Labs, describes how GDPR is going to affect the world of digital marketing and, more specifically, web analytics.
I’ve been to several conferences around the UK recently, from Datafest in Edinburgh to MeasureCamp down in London, and GDPR has appeared on the agenda at every one.
In this post, I’ll describe what every digital marketer needs to know and how it’s going to affect our field: digital marketing and web analytics.
Read full post
Source: What does GDPR mean for marketing? – Mezzo Labs
Fintech chatter often assumes new technology will result in smaller, agile companies winning over business from the large incumbents. But nearly a decade into the first wave of fintech innovation, this wisdom is being challenged. At a recent FSF event held at the offices of Henderson Global Investors, a radical proposition was discussed: Could it be that it’s the large asset managers and banks who stand to gain the most from fintech?
The three start-up founders on the panel were finance industry insiders – all have previously worked with investment banks and asset managers, and each of their companies provides targeted solutions for large financial institutions:
Door is a fund due-diligence (DD) start-up that seeks to save time and hassle for both asset managers and investors. The company has already signed up 18 asset managers (including BNY Mellon, Aberdeen Asset Management, Schroders and Franklin Templeton) and 26 distributors (including HSBC, Barclays and Deutsche Bank). Co-founder Rob Sanders was previously global head of marketing at Aberdeen Asset Management.
Apply Financial is a global provider of payment-validation tools for banks, non-banking financial institutions and corporates, including HSBC and Towers Watson. Its clients typically deal with a high volume of large, contract-settling payments – industry-wide, one in ten of these payments falls through due to incomplete or erroneous data, and it’s this problem the company seeks to address. Its founder, Mark Bradbury, has 30 years’ experience in starting, working in and running financial solutions providers.
BoldMind is a cloud-based engine using data generated by sensors, buildings and the urban environment to aid and automate decision-making in retail. The company took part in Canary Wharf’s smart city accelerator, and has been awarded a contract to develop further solutions within the area’s smart city hub. Co-founder and CEO Dagmara Lacka has worked extensively with large media firms.
Read full post
Source: Are Asset Managers the Big Winners From Fintech Innovation?
What is headless CMS and how can it benefit marketers?
It’s a question that you may have either been asked or have asked yourself in the last few months—”what exactly is headless CMS and why should marketers care?” It’s unproven. It’s not ready to use. It’s too technical. It’s only for developers. All common concerns that I have heard to date. But that’s not the whole story. The CMS marketplace is moving on and it’s important to understand how.
The Stuff of Nightmares
For many marketers technical advancements are a nightmare. Having to learn new technologies, keep up with the times, and figure out how to utilise them to their full potential—it’s all very scary. But headless CMS doesn’t need to invoke sleepless nights thinking of the four horsemen of the apocalypse approaching. The headless CMS architecture is still developing and as it evolves, it will become a useful tool for both developers and marketers alike – whether client-side or agency-side.
Source: What do marketers need to know about headless CMS? – Smart Insights Digital Marketing Advice