The next Mezzo Labs event will be on GDPR, the new EU data protection regulation… from a digital marketer’s point of view.
It sounds like an IT or legal issue, but if you are a digital marketer or in web analytics, you need to know about this. To give you some idea, rather than face crippling fines, some of America’s biggest martech companies have threatened to pull out of Europe altogether!
In two hours, we’ll give you what you need to know – what marketing you’ll have to stop, what you’ll need to change, and what do you need to do to be ready – plus a Q&A session with an expert panel to answer your questions.
You can attend either the evening briefing or the breakfast briefing – the content and speakers are the same for both.
Tickets & details
Source: GDPR for Digital Marketers: our next Mezzo Labs event | Adrian Kingwell | Pulse | LinkedIn
Tom Davenport, Data Scientist at Mezzo Labs, describes how GDPR is going to affect the world of digital marketing and, more specifically, web analytics.
I’ve been to several conferences around the UK recently, from Datafest in Edinburgh to MeasureCamp down in London, and GDPR has appeared on the agenda at every one.
In this post, I’ll describe what every digital marketer needs to know and how it’s going to affect our field: digital marketing and web analytics.
Read full post
Source: What does GDPR mean for marketing? – Mezzo Labs
Getting To Grips With Data-Driven Optimisation was the first in our new “Getting To Grips” series. This was the best attended event Mezzo Labs has ever had and we’re only hoping to build on this in the future.
We were delighted to have three highly-engaging guest speakers, plus Mezzo Labs’ very own Head of Optimisation, Steve Keightley, warming the crowd up.
- Steve Keightley – Head of Optimisation, Mezzo Labs
- Aliur Rahman – Head of Optimisation and Personalisation, Experian
- Duncan Keene – UK Managing Director, Content Square
- Alex Gallagher – Chief Marketing Officer, Future Finance
Source: Getting To Grips With Data-Driven Optimisation Event – Mezzo Labs
Seven years ago I started working full time at the Guardian in the glamorous role of SEO editorial executive. For five of those years I’ve spent every working moment plugged into the richest realtime data source of any news organisation in the world. It’s been very like being in the Matrix but with less kung fu and more Polly Toynbee and Nigel Farage. This week I started in a new role, so here are a few of the things I’ve learned…
Read full article
Source: What I learned from seven years as the Guardian’s audience editor – Medium
Ever wanted to know how to make smarter decisions about which parts of your customer experience you are going to optimise? Hear from three experts in the field of digital optimisation and personalisation who will share their thoughts and experience. It’s a chance to hear some new perspectives, meet some interesting people and ask some questions.
- Aliur Rahman, Experian.Aliur has a wealth of experience in web analytics, optimisation and personalisation. Aliur was a pioneer of A/B testing at Barclays. He’s currently heading up personalisation at Experian, and has also worked for Accenture where he focused on Telcos and Media clients.
- Duncan Keene, ContentSquare. Duncan is the Managing Director at ContentSquare, which is a next-generation analytics platform. Duncan has lots of experience in the marketing technology industry, helping steer Maxymiser (an optimisation and personalisation tool) from a youthful start-up to acquisition by Oracle.
- Alex Gallagher, Senior Marketing Leader. Alex is a senior marketing leader who has over 10 years of experience in digital marketing. Alex’s most recent role was Chief Marketing Office of Future Finance. He’s also performed senior digital roles in leading brands such as Rackspace and Paypal.
- Steve Keightley, Mezzo Labs. Steve leads the optimisation team at Mezzo Labs. He’s worked in digital for over 10 years, on both client-side and agency / consulting. Steve’s industry experience covers a wide range from financial services, retail and media.
Where and when
- Wednesday 30th November, 6.00pm-8.30pm
- The Goldsmiths’ Centre, 42 Britton Street, London, EC1M 5AD, UK
- Serving canapés and wine/beer/soft drinks from 6pm.
More info & register
Source: Getting to grips with data-driven optimisation – Mezzo Labs
Steve Keightley, Head of Optimisation & Personalisation at Mezzo Labs, explains how websites with low visitor counts can still optimise their user journeys by using some simple methods.
At Mezzo Labs, B2B clients often ask us to improve their conversion rate through AB testing. However, they don’t have tens of thousands of visitors per month to experiment on, so each test could possibly take months to reach a conclusion.
Whilst traffic is a key factor in CRO, there are ways to optimise the customer experience on a low volume site. Here’s how…
Read full post
Source: How to optimise a low traffic website – Mezzo Labs
With the upcoming introduction of GDPR, data management is fast becoming reputation and brand management – and Marketing is responsible.
When it comes to reporting, many marketing departments go no further than reporting on open rates, click through rates and impressions – and whilst these metrics are important to make tactical marketing changes for incremental improvement – senior executives and the rest of the business are looking for more insight from Marketing.
For some organisations this is the ability to demonstrate marketing’s ROI – to prove to the business that marketing is contributing to the bottom line. For others this is taking ROI a step further and being able to forecast future performance. Other departments, such as Sales and Finance, are predicting futures, yet Marketing is still very much caught up on past performance and proving its historic value.
This event will look into how the intelligent use of Marketing Automation can be used not only for data management, but can transform the way the business views Marketing with the ability to report on ‘metrics that matter’ and continually demonstrate Marketing’s value.
TUESDAY 15TH NOV 2016
08:45 – 11:30
London Stock Exchange, 10 Paternoster Square
More info & register
Source: Data Management, Reporting & Forecasting With Marketing Automation | CleverTouch
Phil Craig gives us a cookery lesson with a difference: how to deploy GA tags on a WordPress website via GTM.
Get your chef’s hat on, as I am about to teach you how to bake page-level tracking tags onto every page of your delicious WordPress site using a simple plugin and some fresh Google Tag Manager.
Ok, I don’t think this recipe is going to turn you into Jamie Oliver, but it might teach you what people are consuming on your website. Lovely jubberly.
- 1 whole WordPress site (live)
- 1 Google Tag Manager plugin for WordPress
- 1 fresh Google Tag Manager container ID
- 1 Google Analytics account tracking ID
Source: How to set up Google Analytics on WordPress with Google Tag Manager – Mezzo Labs
When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight.
Why Salesforce? How did these guys get so big? What the hell is a CRM anyway? You could see the questions bouncing around as people suddenly wanted to understand the complex world of martech.
Martech is everywhere. Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. Meanwhile, artificial intelligence, such as IBM’s Watson or Salesforce’s Einstein, is being promoted as the future of business intelligence. And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology.
With so much attention on the subject, now is a good time to look at the current state of the martech industry.
Read full post
Source: The State of Marketing Technology, in 12 Charts – The Content Strategist
Over a coffee we interview our most experienced web analyst Lance to help us understand in-page analytics in under five minutes.
How would you describe In-page analytics?
In-page analytics tracks what a user does around a website. This includes movement and interactions on a page and in a form.
In what instance would you use In-page analytics?
If it’s a form query then clients want to know how far the form is used or where the challenges are for users. Where (what fields) they are dropping off and how they are using the form.
If it’s not a form request then clients will be interested in interactions in the page. For example an area of interaction not loading, a break in functionality or widget.
But In-page analytics is mainly used for answering questions around forms.
What tools are there for In-page analytics?
There are lots but most commonly used are Clicktale, IBM Tealeaf, Crazy Egg, and SessionCam.
Read full post
Source: Understand In-page analytics in under five minutes – Mezzo Labs