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GDPR for Digital Marketers: our next Mezzo Labs event

The next Mezzo Labs event will be on GDPR, the new EU data protection regulation… from a digital marketer’s point of view.

It sounds like an IT or legal issue, but if you are a digital marketer or in web analytics, you need to know about this. To give you some idea, rather than face crippling fines, some of America’s biggest martech companies have threatened to pull out of Europe altogether!

In two hours, we’ll give you what you need to know – what marketing you’ll have to stop, what you’ll need to change, and what do you need to do to be ready – plus a Q&A session with an expert panel to answer your questions.

You can attend either the evening briefing or the breakfast briefing – the content and speakers are the same for both.

Tickets & details

Source: GDPR for Digital Marketers: our next Mezzo Labs event | Adrian Kingwell | Pulse | LinkedIn

Asset Management: Differentiating through Digital – ORM

The world of Asset Management is on the cusp of change. A growing interest from new digitally savvy investors, along with an increasingly sophisticated clientele is changing relationship management and challenging every asset management firm’s entrenched ways of working. Today’s connected customer expects a high standard of service – that’s more personal, more immediate and multi-channel…

Join ORM for their ‘Differentiating Through Digital’ event where they will explore:

  1. How you can deliver a truly personalised, compelling customer experience
  2. Set out the automation technology and techniques that can help you to turn prospects into loyal clients
  3. Uncover the cultural and operational hurdles you’ll face in implementing an omni-channel marketing strategy

Wed 7 June 2017

15:00 – 19:30 BST

Register

Source: https://www.ormlondon.com/insights/asset-management/

Event: Building Digital Leadership Superpowers Within Your Organisation | POST*SHIFT

Now more than ever, companies need leaders who thrive in a digital age.

These leaders see the possibilities of new customer experiences and use this vision to motivate their teams. They know how to wield influence in flatter, more connected org structures. They use agile ways of working to ‘ship’ innovative products and services.

In pioneering organisations of all sizes and industries, this leadership can come from anywhere and is increasingly expected of everyone.

On March 28th in London, we’re inviting you to join us in person for an interactive evening session on how to introduce digital leadership superpowers within your organisation.

More info & register

Source: Event: Building Digital Leadership Superpowers Within Your Organisation | POST*SHIFT

Giving back this Christmas – Drew London

 It’s that time of year again; the days are shorter and the nights are colder. But there is always a silver lining, or in this case, a red and green shiny lining. It’s Christmas and the time for Christmas parties!

This year Drewnion were given the chance to plan the Drew Christmas party.

Stephen reminded us of something we at Drew have always been a big fan of: random acts of kindness. So we went back to the drawing board and started to brainstorm how we could make this a part of our Christmas day. This Christmas, Drew have decided to do something different, something exciting, and finally, something to give back to the community.

Read full article

Source: Giving back this Christmas – Medium

Dispelling The Dark Arts Of Digital, Wed, 23 Nov 2016 at 13:00 | Eventbrite

Drew London and Footprint Digital Invite you to attend Dispelling the Dark Arts Course.

Footprint Digital (http://www.footprintdigital.co.uk)
Footprint Digital exist to help businesses make more money online. Our vision is to help every business in the world achieve more.

Footprint Digital efficiently provide expertise to help established businesses grow. Operating as outsourced strategic digital advisors the team at Footprint provide SEO, PPC and CRO services.

Drew London (http://www.drewlondon.co.uk)

Drew London are a branding and communication design agency that bring brands to life across digital and print platforms that win awards for their clients.

Wednesday 23rd November

Half day course: 13.00 – 17.00
£49 + VAT
Strictly limited to 20 spaces
The Hospital Club, 24 Endell St, London WC2H 9HQ

The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers, Communications Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact.

The course starts with the basics of Digital Marketing but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.

 

 

More info & register

Source: Dispelling The Dark Arts Of Digital Tickets, Wed, 23 Nov 2016 at 13:00 | Eventbrite

Data Management, Reporting & Forecasting With Marketing Automation | CleverTouch

With the upcoming introduction of GDPR, data management is fast becoming reputation and brand management – and Marketing is responsible.

When it comes to reporting, many marketing departments go no further than reporting on open rates, click through rates and impressions – and whilst these metrics are important to make tactical marketing changes for incremental improvement – senior executives and the rest of the business are looking for more insight from Marketing.

For some organisations this is the ability to demonstrate marketing’s ROI – to prove to the business that marketing is contributing to the bottom line. For others this is taking ROI a step further and being able to forecast future performance. Other departments, such as Sales and Finance, are predicting futures, yet Marketing is still very much caught up on past performance and proving its historic value.

This event will look into how the intelligent use of Marketing Automation can be used not only for data management, but can transform the way the business views Marketing with the ability to report on ‘metrics that matter’ and continually demonstrate Marketing’s value.

TUESDAY 15TH NOV 2016

08:45 – 11:30

London Stock Exchange, 10 Paternoster Square

More info & register

Source: Data Management, Reporting & Forecasting With Marketing Automation | CleverTouch

Wealth and Asset Management 2016 – Redesigning Business Models

The Wealth and Asset management sector is facing an evolving and complex regulatory environment with a rapidly changing client base in a world dominated by ever greater risk and volatility. Traditional businesses are losing margins and many firms are being forced to consider redesigning their business models as they look to diversify revenue streams, control costs and find new opportunities.

This conference will look at the changing framework of the wealth and asset management industry against the backdrop of regulatory and technological developments including the FCA Asset Management Market Study, FAMR and MiFID II.

30th November 2016

London Marriott Hotel

Canary Wharf

London

E14 4ED

More info & register

Source: Wealth and Asset Management 2016 – Westminster and CityWestminster and City

Digital Transformation in Wealth and Asset Management: Webinar – Mubaloo

Mubaloo has worked with a variety of market leaders in the wealth and asset management space, including SEI, Aberdeen Asset Management and Brewin Dolphin, to help drive digital transformation in the industry. As such, our Consultancy Director, JP Luchetti, has been invited to speak at the Digital Transformation in Wealth and Asset Management summit.

In the lead up to the event, which is being held on 7 and 8 February 2017, JP spoke to ECN about digital transformation in wealth and asset management, including what is driving digitisation in the sector, the key success factors for digital implementation, along with sharing insights on some of the challenges and success stories.

Read full post

Source: Digital Transformation in Wealth and Asset Management: Webinar – Mubaloo

Customer Experience Defined – Digital & Social Media Leadership Forum

EVENT DETAILS

Customer experience has become the single most important way for an organization to achieve success. So how can you best use digital and social media technologies and platforms to design great experiences across key customer touch points?

How can digital and social technologies help you deliver on your brand promise, express the brand personality, and bring the brand attributes to life?

WHY ATTEND?

This members meeting will be an opportunity for exploring with other members how you can best create a digital and social media framework that delivers the optimal experiences to different customers segments in different business segments with different business objectives.

Want to find out more about building great customer experiences? Make sure you sign up to the DSMLF meeting on 13th September and join your peers for a lively debate on the matter.

More info & register

Source: Customer Experience Defined – Digital & Social Media Leadership Forum

Fund Marketing Academy – the next generation of marketing leaders

THE NEXT GENERATION OF MARKETING LEADERS

22nd September 2016 – 21st June 2017

London, United Kingdom

A structured one-year marketing development programme for harnessing the City’s brightest and best talent.

Welcome to the Fund Marketing Academy, the key network and structured learning platform investing in the brightest marketing talent in Financial Services.

This training programme is specifically designed for marketers in the fund management industry. There are two critical elements to the Fund Marketing Academy:

The course is limited to 36 participants, to ensure that everyone gets the right level of exposure needed in their workshops. This will lead to a much more interactive, hands-on learning experience that can be immediately and practically relevant to those taking part.  All five days will be based at the exclusive, members-only Hospital Club near Covent Garden in Central London, from 10.30am-5.30pm, followed by a networking reception.

More info and register

Source: Fund Marketing Academy – powered by White Marble Marketing