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Asset management 2020: Asset & wealth management insights: PwC

The pace of change in the asset and wealth management (AWM) industry is accelerating on a path of creative destruction. The environment and game changers that we described in Asset Management 2020 are evolving.

Ahead of publishing a full paper in the autumn, please download this edition of Asset & Wealth Management Insights to read more about how our earlier predictions are evolving.

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Source: Asset management 2020: Asset & wealth management insights: Publications: Asset & wealth management: Financial services: Industries: PwC

12 Global Internet Trends to inform your 2017 strategy – Smart Insights

Key Insights and implications for marketers from Mary Meeker’s latest annual report for KPCB

Have you seen Mary Meeker’s latest report of Internet trends? There’s a fair chance you have. The Slideshare featured at the end of this post has been viewed by over one million since it was released on the 31st May. It’s testament to the quality of insight in the report, with a reputation built up over 10 years. What we can add, other than alerting you to it, is a summary of implications for marketers since many of the charts in the 355(!) slide report are similar to previous years and not directly relevant to digital marketing.

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Source: 12 Global Internet Trends to inform your 2017 strategy – Smart Insights Digital Marketing Advice

The business case for the personal touch – Aqueduct

The launch of Aqueduct’s new website is accompanied by a report detailing our latest thinking, titled Only Human, which you can download now.

As a digital agency, this title might seem initially counterintuitive. But our experience from working with clients, along with how we have seen the market evolve, leads us to be surer than ever in one of our core beliefs – that people are the answer to approaching technological change.

However, a belief without proof is often little more than a hunch. So to argue our case, we’ve sourced case studies, market data, and research from both business and academia and brought them together along the following lines.

  • Big data needs big context
  • Communities power conversion
  • Transformation is about people more than technology

Download report

Source: The business case for the personal touch: Read the report – Aqueduct

Run Your Digital Strategy Through People, Not Presentations | POST*SHIFT

In Post*Shift’s blog, they discuss some of the insights from the first interviews from their latest research project: Alternative Approaches To Developing Digital Strategy. They are uncovering some fascinating input, but the investigations are still in progress. If you are responsible for digital strategy at your company, and would be interested in participating and receiving a free copy of the final report, please get in touch.

You would be hard pushed today to find a FTSE500 company that doesn’t have a digital strategy. With the threat of start-up disruption, competitor innovation, and the rising power of the customer who can ruin your reputation with a single viral tweet, executive boards across the globe have responded the way they know best: Vision 2020 roadmaps and digital transformation Gantt charts.

The problem is, we know that these don’t work. They are 20th-Century tools designed for developing and executing strategy in a predictable, stable world. They lack the flexibility and feedback mechanisms to work in an unpredictable digital era where nailing jelly to the wall doesn’t even begin to cover it.

As if that wasn’t enough, not only are companies using the wrong tools, they are also struggling to get everyone on the same page. Senior stakeholders often have differing ideas of what a “digital strategy” means. CEOs reduce the dissonance by giving ownership to a sole C-Suite member. This leads to a narrow view taken, depending on the outlook and functional experience of that executive. It also has the effect of leading the rest of the C-Suite to believe that either they don’t need to engage, because “oh, John’s got that”; or if they have a differing view, to go off and create their own solutions.

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Source: Run Your Digital Strategy Through People, Not Presentations | POST*SHIFT

The Investment Management Digital Marketing Survey 2016 – The Financial Services Forum

In this third survey conducted by Kurtosys since 2012, this year we have not only expanded our audience but broadened our survey to include a wider spectrum of topics across digital marketing.

In 2016 many asset managers have digital roadmaps in place – we wanted to ask their marketing folks more detailed questions on the kind of technologies they are implementing, their content marketing strategies, how they handle fund data and how they distribute it to investors.

Topic covered in the 2016 survey:

  • Marketing Objectives
  • Technology
  • Website Design
  • Hosting & Security
  • Data
  • Distribution Channels
  • Content
  • Social Media
  • Plans & Investment

View full report

Source: The Investment Management Digital Marketing Survey 2016 – The Financial Services Forum

7 Essential B2B marketing trends for 2017 – Smart Insights Digital Marketing Advice

Since we’re now well into 2017, it’s a natural time for all marketers to review the marketing tactics they’ve used this year and assess their approaches against other businesses in the sector. For marketers involved in the B2B sector, there are some particularly pressing issues which, if they can be addressed will help ‘feed the funnel’ and develop more quality leads.

A good starting point for reviewing the trends that will make an impact next year is to think through innovation across all the main digital marketing channels. In our article on marketing trends for 2017, we asked marketers to assess the techniques which would give them the biggest uplift on business in 2017. The results show that the top rated techniques which should get focus next year are closely aligned with B2B sector, which has for the past couple of years been realising the importance of new technologies such as real-time personalisation, marketing automation and mobile.

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Source: 7 Essential B2B marketing trends for 2017 – Smart Insights Digital Marketing Advice

Digital Strategy for a B2B World – Bain & Company

The truth is B2B is different than business-to-consumer (B2C) when it comes to digital strategy, and it requires a different approach. There are many lessons to be learned from digital innovators like Amazon, and the opportunities are very real. But simple comparisons to what works for these digital standouts aren’t always useful in an industrial setting and often come off as naive or impractical, feeding the notion that digital is more hype than reality. This gets in the way of deciding how digital can, in fact, transform important parts of a business and makes it hard to create alignment around the right path forward.

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Source: Digital Strategy for a B2B World – Bain & Company

The Golden Age of Television | Aviva Investors

It’s easy to observe the march of the revolutionary forces rampaging through the television industry. Just stand and watch people on a train, in a doctor’s surgery or ticket queue. Ten to 15 years ago, they might have been reading a newspaper, talking to someone else or staring into space. Now most, if not all, will be glued to their mobile phones or tablets.

Some will be texting or reading emails, but an increasing number will be watching their favourite TV show. For while once people simply watched TV at home, viewers can now use subscription video-on-demand (SVOD) services, such as those offered by Netflix, to access programmes. They can choose content when they want rather than having to watch at a specific broadcast time. Moreover, they can do so via a wide variety of devices, from mobile phones to laptops and tablets. This development, and the ability to download or stream programmes, lets viewers watch TV anywhere and at anytime.

The arrival of internet-based TV service providers has boosted the range and the quality of content. To attract viewers, the insurgents are investing heavily in new programming, forcing the legacy broadcasters to follow suit in a bid to retain viewers.

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Source: The Golden Age of Television | Aviva Investors

Online but off-message? | Peregrine Communications

Peregrine Communications launched its inaugural report on asset managers’ online presence in an event at London’s Ivy Club at the end of last year. The report, entitled ‘Online but Off-Message? Digital Presence and Content Management in the Asset Management Industry’ presented findings based on over 12 months’ of research and collaboration with statisticians from Columbia University (NYC).

The report’s findings were presented by Peregrine Director, Alan O’Sullivan while CEO, Anthony Payne, offered some remarks on solutions to the most prevalent problems identified in the report.

The report analysed the digital media presence of 100 asset managers across the US, UK, and Europe and quantified how well firms were engaging with investors. Analysis of digital presence is often confined to qualitative anecdotes and impressionistic evidence. By contrast, our report assigned firms a rating on a scale of 0 to 43 calculated through careful statistical analysis.

Read full report

Source: Online but off-message? | Peregrine Communications

Digital Marketing Trends for 2017 – Smart Insights Digital Marketing Advice

The 14 top-rated digital marketing techniques for 2017 according to Smart Insights readers

In this article, I’ll take an in-depth look at what I see as the most significant trends in digital marketing for the year ahead. But, it’s not only my view, since I have ‘crowdsourced’ the importance of the different trends rated by the popularity of each trend.

For all members of Smart Insights, we also have a more detailed free download of the marketing megatrends for 2017, which are 9 digital marketing and martech megatrends will help give you an edge in 2017? In the download we discuss machine learning and artificial intelligence which for me, is the biggest trend in marketing right now. Machine learning techniques actually apply across many of the techniques we discuss in this post including Big Data, Marketing Automation, Organic Search and Social media marketing.

To get our readers’ views on the most important trends at a top-level, we asked Smart Insights readers to give their views on the most important trends. We asked:

“Select one marketing activity that you think will give your business the biggest incremental uplift in leads and sales in 2017 (or your clients if you work for an agency or as a consultant)”.

Thanks if you shared your opinion, we had 2,352 responses from marketers around the world! Here are the results for 2017:

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Source: Digital Marketing Trends for 2017 – Smart Insights Digital Marketing Advice