The 14 top-rated digital marketing techniques for 2017 according to Smart Insights readers
In this article, I’ll take an in-depth look at what I see as the most significant trends in digital marketing for the year ahead. But, it’s not only my view, since I have ‘crowdsourced’ the importance of the different trends rated by the popularity of each trend.
For all members of Smart Insights, we also have a more detailed free download of the marketing megatrends for 2017, which are 9 digital marketing and martech megatrends will help give you an edge in 2017? In the download we discuss machine learning and artificial intelligence which for me, is the biggest trend in marketing right now. Machine learning techniques actually apply across many of the techniques we discuss in this post including Big Data, Marketing Automation, Organic Search and Social media marketing.
To get our readers’ views on the most important trends at a top-level, we asked Smart Insights readers to give their views on the most important trends. We asked:
“Select one marketing activity that you think will give your business the biggest incremental uplift in leads and sales in 2017 (or your clients if you work for an agency or as a consultant)”.
Thanks if you shared your opinion, we had 2,352 responses from marketers around the world! Here are the results for 2017: