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12 Global Internet Trends to inform your 2017 strategy – Smart Insights

Key Insights and implications for marketers from Mary Meeker’s latest annual report for KPCB

Have you seen Mary Meeker’s latest report of Internet trends? There’s a fair chance you have. The Slideshare featured at the end of this post has been viewed by over one million since it was released on the 31st May. It’s testament to the quality of insight in the report, with a reputation built up over 10 years. What we can add, other than alerting you to it, is a summary of implications for marketers since many of the charts in the 355(!) slide report are similar to previous years and not directly relevant to digital marketing.

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Source: 12 Global Internet Trends to inform your 2017 strategy – Smart Insights Digital Marketing Advice